All businesses will want to get more customers and getting customers via search engine optimization is a very powerful strategy when done correctly. You may need an expert to do this for you but if you want to do it yourself, we will guide you through this process in this article. If you live in Manchester, check out Manchester’s SEO agency who can help you deal with all your SEO needs. Let’s get started!
The first thing you will need to do is to do keyword research. Keywords are effective terms that people search for that you want to mention in your article. This is to tell Google that your topic is relevant to the person so you want to make sure you mention your keyword enough in your article or page. The recommended Keyword Density is 1-3% but you should never exceed 3%. Keyword Density is the percentage of times the keyword appears in your article. For example, if you have a 1000 word article, your keyword should not be mentioned more than 30 times. You want to mention it enough so that Google knows that your article is related to that term but you don’t want to over mention it as it makes the article hard to read.
A lot of people target long-tail keywords. Long-tail keywords are keywords that consist of multiple words; these terms often get a small amount of traffic but at the same timeless competitive. You should use a tool like KW Finder to find low competition keywords for your niche. Low competition keywords can have a decent amount of traffic but it is rare since people would target that, making it more competitive.
The second thing you will need is to make sure you have done your on-page SEO correctly. This includes following all the best practices for on-page SEO and optimizing your keyword in the article. Here are some important points to note:
- Make sure you only have one H1 tag per page. Having more than 1 will have a negative effect on your SEO.
- Heading tags should follow a hierarchy structure. For example, an H2 tag should always be used after an H1 tag and an H3 tag should always be used after an H2 tag.
- Include your keyword in the heading tags wherever possible and include it in the first paragraph. This will help you rank your keyword.
- Including internal and external links in your article is always a good idea. Make sure your internal links are dofollow as it will pass on link juice to your other pages. You should not link to external spammy websites but if you have to, make sure you put it as nofollow. If not, it can have a negative effect on your SEO.
These are just a few of the points and there are many more.
After you have done your keyword research and optimized your website, you will need to build backlinks to your website. When building backlinks, you should link to the internal pages that you want to rank so those pages rank higher. Make sure you choose high-quality websites to build links on and avoid spammy websites.
Did you learn something new from this article? We hope that this article will help you generate more traffic to your website via SEO.